Hire a design agency to get the designs for your flyers, posters, advertisements, business cards, door hangers, etc., done to give them a professional look and feel.
A lawn care business requires you to undertake a number of different advertising strategies to reach out to your target market. While some of these can be easily afforded, there are a few which are expensive. However, consider the advertising expenditure as your investment which will help communicate about your business to your prospective customers. This is even more vital, if you are not an established business and are relatively new in the market. This calls for special efforts which will help get the attention of your target market. If you are thinking about maximizing your advertising to gain profit, the upcoming sections will guide you on how to advertise your lawn care business.
Book advertising spaces in the local newspapers, magazines, community publications, church publications, etc. For a business like yours, this type of advertising will not go unnoticed. There are many people who have a large lawn, but have no time to mow or maintain it. Such
Social media makes video marketing accessible – and affordable – for every business. It’s one of the best ways to reach your customers where they already are: on Facebook, Twitter, Snapchat and other online networks. And since social media users love video, it’s one of the best ways to raise brand awareness and engage customers and clients.
These days, you don’t need any special equipment to shoot a great video ad — a smartphone and enthusiasm for your brand will suffice. If you’re not sure where to start, here’s a rundown of the top social media channels you can use to boost your brand with video.
YouTube is the biggest video-sharing platform on the planet, so it’s a great place to start marketing your business. After you sign up, you can create a customizable channel for your business, complete with colors, logos, slogans and more. Don’t be intimidated — setting up a YouTube channel is simple and takes just a few minutes.
Once your channel is ready, you can upload as many videos as you
There are now more than 4,000 small breweries and brewpubs scattered across the U.S. But like any business, surviving long term can be a real challenge, particularly because the market has become so crowded over the past 20 years.
To compete, you’ll need to carefully evaluate your market and create a clear vision of what you have to offer that other direct competitors do not provide. There is still room in the market for businesses that offer niche products and in less-saturated local markets. You’ll have a better chance for success if you can create a solid vision of what you want to offer, not just with beer recipes, but also with branding.
Do you have what it takes?
So you think you want to go into the beer industry. There are many questions you should ask yourself before pursuing this challenging and costly business adventure.
- Do you love beer?
- Can you clean all day long?
- Are you able to work more than 40 hours per week?
- Do you have sales and marketing skills?
- Are you a good record-keeper?
- Can you afford to work years without seeing a profit?
With the advent of smartwatches and Fitbits, wearable technology has jumped from the pages of science fiction novels into the real world. This versatile category of technology can be used in a vast number of ways, especially in the workplace.
Whether it’s monitoring employee safety, helping to boost productivity, or encouraging healthier lifestyles to reduce health care costs, wearables offer great promise for today’s workers. So, of course, businesses are clamoring to find ways to incorporate wearables into their daily operations.
Wearables are far from ubiquitous in the workplace just yet. While the technology has developed quickly, businesses remain hesitant to integrate them into their everyday operations.
“It really is very early in the game; we haven’t seen widespread adoption yet, but expect to see more,” said Kirstin Simonson, cyberlead for Travelers Global Technology. “People are struggling to determine what their [return on investment] is going to be.”
Many smaller businesses, in particular, opt to focus on stronger network security, the internet of things, and other technological advancements first, she said, so wearables may fall to the wayside. Still, the wearables industry is growing quickly. According to a report on
Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets. From text messages to push notifications, mobile check-ins, emails and even social media, mobile marketing can help you boost sales by sending coupons, special discounts, announcements and other promotions to highly targeted customers. By reaching out to customers on devices that they take everywhere they go, mobile marketing can work wonders on in-person walk-ins and online shoppers. To help you get started, here are 11 mobile marketing solutions for small business.
1. Yelp for Business
Yelp is more than just a reviews site and go-to app for finding local businesses and deciding where to eat. It’s also a great place to incentivize customers via the Yelp mobile app. For instance, a restaurant can offer free drinks or appetizers, and a medical clinic can offer special discounts on select treatments — all customers have to do is check-in from their phones. The Yelp app also makes it easier for customers to contact you using call-to-action buttons, such the ability to call your business, visit your website or place a mobile order with just one tap. Yelp
It takes a lot of planning and preparation for employees to enjoy their retirement years.
While most people want to get to a point where they don’t have to trudge into work each day, if they aren’t financially prepared for that time, it may never come. While the burden might be on employees to make sure they have saved enough for retirement, many believe that employers should share that responsibility.
To help employees make sure they have enough money saved for their golden years, many businesses offer an employer-sponsored retirement plan.
“At its most basic level, it’s a savings vehicle that employers can choose to offer to their employees that allows those employees to save for their retirement on a tax advantage basis,” said Chris Augelli, vice president of product marketing and business development for ADP Retirement Services.
With employee retirement plans, workers set a percentage of their paycheck that they want to invest in the plan.
“It comes right out of the employee’s paycheck each and every time they are paid,” Augelli told Business News Daily. “It automatically comes out pretaxed and automatically gets invested into the plan.”
Linda Wolohan, a
By now, you’ve probably heard of the augmented-reality mobile game “Pokémon Go,” in which players move throughout the real world to hunt for and capture digital Pokémon. It might seem trivial or irrelevant to your business at first glance, but since the game is geographically based, there are a number of ways you can use it to attract local players to your location and, hopefully, convert them into paying customers.
There are two types of fixed locations in the game that are important to most of these strategies. The first are known as PokéStops, which are buildings or places of note around a city where players swing by to grab some extra Poké Balls and potions. Many of these stops are businesses, but even if yours isn’t one a PokéStop is still likely nearby.
The other type of fixture is called a “gym,” where players battle their Pokémon in a bid to gain control of the location for their team. Both of these locations regularly attract players multiple times a day and can be leveraged into generating more patronage for your business. After extensive, tireless weekend research into “Pokémon Go,” Business News Daily has worked out
While retailers might think the most profitable sales strategy is to sell only the items that are most popular with consumers, new research finds that selling those that are not as in-demand can still pay off. The research shows that the more products a retailer offers online, the more revenue the retailer makes.
Junzhao Ma, the study’s authors and a lecturer in the marketing department at Australia’s Monash University, said overall customers end up spending more online because it’s easier to search for those items.
“Low-selling (niche) products are regularly pruned from the product line to reduce operational complexity and corresponding cost…but as shoppers grow more accustomed to the idea of searching for niche items online, carrying these niche products can not only yield additional revenue but also help retailers recruit and retain customers,” Ma wrote in the study.
For the study, Ma examined data from a large U.S. apparel retailer that offers both printed catalog and internet shopping. Specifically, he looked at the effect on the retailer’s main products, which are in high demand and offered in the catalogs, and the less-popular niche items that were available on the retailer’s website, but hard to
As a business owner, you want your company to succeed. Investing in marketing is vital to that success, but many small businesses can’t splurge on — or spare the time for — high-priced advertising campaigns.
A report by Brandmuscle, local marketing software company, found that nearly half of the 860 small businesses surveyed spend $5,000 or less on marketing each year, and one-third spend less than 10 percent of their time on marketing activities.
To make the most of your time and money, here are five effective local marketing tactics that are easy and affordable for your small business.
Business owners know that customers are searching for companies online, and yet many local businesses are reluctant to adopt digital methods, like social media, SEO and even a basic business website. The Brandmuscle survey found that business owners still find digital media to be complicated: While Facebook may be a successful platform, with an increased usage by businesses of 21 percent over the past few years, LinkedIn is primarily employed for personal, not business accounts, and Twitter is too confusing for business owners, survey results showed.
“Many small businesses are so
Much like a plant, a business requires care, attention and the proper conditions in order to grow and flourish. You might think you have your growth formula all figured out, but if you’ve tried it and aren’t achieving the results you want, it might be time to take a different approach.
Entrepreneurs and business leaders shared their experiences with some overlooked, unconventional methods for growth, and offered advice for taking your business to the next level.
Become a trusted resource
It seems counterintuitive, but sometimes the best way to make a sale is by not actually selling anything. Playing the long game — that is, offering no-strings-attached help and advice for the sake of building up a relationship — earns a potential client’s trust and makes that person more likely to come to you in the future, said Bart Mroz, founder and CEO of digital commerce consultancy.
“Become a trusted resource within your industry and community,” Mroz said. “A great way to do this is by actively engaging on relevant social media groups, blogs, forums, etc. During my free time, I like to participate in any conversation where I can provide insight and
More and more businesses are seeing the value in making a good first impression with their email marketing efforts. New research from Campaigner, the email marketing brand of j2 Global Inc., found that nearly 40 percent of online retailers make sure the first email they send new subscribers is a “thank you for subscribing” message.
The quick introductory message appears to be paying off: Half of the businesses surveyed said 21 percent or more of new subscribers engage with such welcome emails, such as by opening the email, clicking thru to the website or forwarding it on to others.
Similarly to what happens with in-person interactions — when it takes just seconds to form a lasting impression — email marketing first impressions are also critical and time-sensitive, said EJ McGowan, general manager of Campaigner.
Marketers who quickly deliver engaging welcome emails to new subscribers will see greater success in conversions while also building brand reputation,” McGowan said in a statement.
The study found that most businesses don’t wait long to send out welcome emails: More than 60 percent of those surveyed said their new subscribers receive their first message from the brand within 24
Most small business owners know the importance of a business plan, which outlines your company’s course for success. One crucial element of that plan is your marketing strategy.
Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that they know their customer base and how to reach them. But an in-depth and detailed approach to laying out your marketing strategy can reveal opportunities from a new audience or potential product line, pitfalls in pricing, competition reaction, and potential reach.
At its most basic, a marketing plan describes who your customers are, where they get information and how you are going to reach them. Robert J. Thomas, a marketing professor at the McDonough School of Business at Georgetown University, said the development of a marketing plan requires that you complete four specific tasks:
1. Develop a very clear and focused insight into why a potential customer would use your business. More specifically, figure out the core need that your product or service will meet. Is it to help your customers get through the day more easily? Do their job more efficiently?
When you’re running a small business that has limited resources, every dollar counts. This is especially true of your marketing budget: You need to figure out which activities will draw the largest amount of leads for the fewest dollars.
Not every type of marketing works for every industry, product or service. Businesses need to identify those methods that are sustainable and that get desired results. However, across the board, social media tends to be one of the most cost-effective methods of marketing.
John Donnelly III, senior vice president of global sales and marketing for Crimson Hexagon, a social media analytics company, said that even conservative companies are thinking about spending a majority of their marketing dollars on social media.
“Social media [can] capture insights [and help you] listen to your audience about what they have to say about the product or service,” Donnelly said.
That data can prove invaluable as businesses market existing products or look at launching new lines, he said. Through social media analytics, Donnelly said, “you can see what happened in the past, [discover] what [is happening] now and identify best approaches for the future.”
Social media isn’t the only
You may start your business with a winning strategy, but what happens when things change and your brand no longer reflects the message you want it to? Whether your business has suffered damage to its reputation or your target audience has changed, there are plenty of reasons why your business might be in need of rebranding. But a true rebrand means so much more than just a new logo, name and site redesign — it’s a complicated process.
Ready to change your business’s image? Here’s what experts had to say about rebranding the right way.
Focus on the big picture
“Don’t spend too much time getting lost in the mythology of the story behind the brand assets. Branding experts can be great storytellers but remember that most people are never going to pay that close attention to the deeper meaning of a tiny element of your logo.”
“Remember that branding is as much about what you are not as [it is] about what you are. Too many businesses fail to exercise the discipline required to narrow in on what makes them special or unique. They try to include all
If you want to get the most out of your online ads, focus on simplicity, not cleverness, new research suggests.
In today’s hectic and cluttered online environment, advertisers have milliseconds to get viewers to see and comprehend their ad. That’s why basic and straightforward ads make a bigger impact than those that are clever and visually complex, according to a study recently accepted by the Journal of Marketing Research.
Complexity doesn’t pay off online: Eye-tracking research shows that people actively try to avoid ads, said Michel Wedel, one of the study’s authors and a professor at the University of Maryland’s Robert H. Smith School of Business.
“A lot of advertising is being tested over fairly long exposures — several seconds, or even 10 to 20 seconds,” Wedel said in a statement. “The problem is that ads that do well in that scenario may not do well in short exposures.”
For the study, researchers tested reactions to ads over periods as short as 100 milliseconds, which is less than a full glance. The authors divided the ads into three categories: upfront ads, which present a product in a straightforward, expected and typical way; mystery ads,
Traditionally, most business models were based on single transactions. You make a sale and the customer walks away. If you market to that customer, he or she may come back and make more purchases, but that may not happen — and if not, you’re left scrambling for new buyers.
In recent years, though, media-streaming services, software providers, box subscription companies and other businesses have discovered that there’s a more efficient and effective way to deliver products to consumers, one that significantly increases retention: a recurring revenue model.
“Many companies are looking to steadily grow their relationship with the customer and cater to their evolving needs,” said Fergus O’Reilly, vice president of solution management at SAP Hybris, an e-commerce software company. “Often, this means that companies are looking to go beyond one-time transactional purchases and instead move to becoming an ongoing service provider.”
As the name implies, recurring revenue models are good for businesses because of the steadier, more predictable income stream. But that’s not the only reason companies are making the switch. Guy Nirpaz, CEO of customer success platform Totango and author of “Farm Don’t Hunt” (Amazon Digital Services, 2016), said this model is gaining momentum because
If you regularly make handmade crafts, you have probably thought (or been told by friends) that you should start an Etsy shop. It’s not a bad idea, especially because it’s so simple to create a seller account on the popular site. But success as a handmade e-commerce business requires a lot more than signing up for a third-party marketplace.
“If [craft entrepreneurs] are new to the world of online selling, they may think that all they need to do is list their items, and then they will be found in a search or someone will seek them out to buy their product,” said Craig Weiss, CEO of marketplace platform ArtYah.
Like any other business owner, you’re going to have to invest some time and effort in marketing your brand to keep it growing. Here are a few things you can do to get your name out there and stand out from the crowd.
Build your own website
Selling your crafts on a marketplace site can be a quick and easy way to set up shop, but with so many other sellers out there, it can be difficult for you to compete. Jonathan Peacock,
If there’s one thing you can learn from the media industry, it’s that people will always pay money to be entertained. Blockbuster films, binge-worthy TV series, captivating novels, addictive video games and acclaimed Broadway shows all rake in tons of cash for the creative minds behind them. But you don’t need to be a member of the Hollywood elite to profit from popular media. These six types of pop culture-based businesses, many of which are started by fans themselves, make their money outside the spotlight.
Themed decor and furniture
How many people might want Dr. Who’s Tardis in their home? Or how about a statue of Han Solo frozen in carbonite? Creating and selling themed decor and furniture to fans is something that will never go out of style. While it might take some significant startup capital to make high quality replicas of some of our favorite pop culture icons, there will always be sentimental demand for a piece of decor inspired by cult favorites. Just think of all those people out there just clamoring for a chance to bring the Iron Throne from “Game of Thrones” into their living room. There’s nothing like having
Many of my experiences in the CIA as an operative are and remain classified. But one of the most profound came from watching a wounded friend and colleague learning to walk again with the assistance of exoskeletons supporting his shattered legs. It provided a key moment of clarity that pushed me to combine my love of technology with helping those in need.
That’s why after more than 15 years of service, I left the CIA to pursue my dream of starting a tech company. Furenexo’s mission is to provide people with disabilities access to affordable assistive technologies that solve challenges in ways not possible even a few years ago.
I learned many important lessons during my time in the CIA. These five concepts that were important to my success in the agency translated perfectly to the commercial world when I took that next step forward in my career:
Know the essentials
We used to say, “Tickets, money, passport,” before walking out the door on a project. Even if everything else was a disaster, as long as our people had those three things, each person could find their way to where they needed to
Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. The owners of Stumpy’s Hatchet House, Mark and Trish Oliphant and Stuart and Kelly Josberger, explain how this image represents their business.
Stumpy’s Hatchet House offers a back-to-basics form of recreation, bringing together friends for a primitive and organic experience. In this adults-only business, our customers experience “a social throwdown” — meeting friends, throwing hatchets to targets in a competitive game, cheering one another on, and ringing the bulls-eye bell!
We believed there was a need for activity and socializing, a place where people could “power down” and engage in something that was invigorating and unique. Stumpy’s features eight throwing pits that accommodate up to eight people each for the sport of hatchet throwing. After a brief training with their throwing coach on safety and procedure, participants are led into the rustic outdoor-like setting of the hatchet throwing pits, complete with tall timbers and an outdoor feel.
In their safe, controlled throwing pit (each with a clever name such as the “Brad Pit,” “Snake Pit” and ‘Peach Pit,” to name a few), customers